Pilsner Urquell Experience is the must-visit attraction for all beer lovers or anyone interested in Czech beer and culture! Using the most recent technology, it tells one of the most exciting beer stories in the world. It takes place in a stunning environment of a heritage-protected building from 1902, right on Wenceslas Square in the heart of Prague.
Discover the story of Pilsner Urquell, the world's first golden lager that revolutionized the beer industry 180 years ago! In The Original Tour, we will transport you back in time through immersive audioguide, video mapping, light shows and projection to explain how the first pilsner beer was created. You will taste our golden beer while meeting our first brewmaster, and with your senses already stimulated, you will experience the brewing processes - our ingredients, the hot brewhouse, or chilly cellars! You will understand the importance of foam in each of the perfect Czech beer pours and, before leaving the storytelling floor, a lot of fun will be waiting for you in our 360° game hall. The tour continues in our iconic Beer Hall upstairs, where you can taste two more beers served by our friendly tapsters or participate in one of our shows! And if you visit our brand shop, you can take home a personalized hand-engraved beer mug or a bottled Pilsner Urquell with your name on it.
You will make your own way to the meeting points