Welcome to Seoul, a city that thrives on reinvention, where influences from across the globe are transformed into something uniquely Korean and then shared with the world. Today, as we explore the streets of Dongdaemun and Jongno, we’ll uncover how Korea takes inspiration—whether from Chinese, Japanese, or Western traditions—and reimagines it in its own style, creating cultural and culinary phenomena that have captured global attention. Korea has a knack for taking the best of outside influences, adding its distinct flair, and exporting it back out as a cultural powerhouse. On this tour, we’ll taste how this process plays out in food. Each stop will reveal how resilience, creativity, and cultural pride fuel Seoul’s dynamic food scene.
One of the Eight Gates of Seoul, this historic gate was built in the late 14th century and served as the main entrance to the city. It stands as a reminder of Seoul's historical defense structures.
A futuristic architectural marvel designed by Zaha Hadid. It hosts various exhibitions, fashion events, and cultural activities. The DDP’s unique shape and large open spaces make it a great spot for photography and exploration.
Although technically extending through both Dongdaemun and Jongno, this beautiful stream offers a scenic walking route. It’s particularly peaceful at night when the lights reflect off the water.
You will make your own way to the meeting points
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