In 1983, KELE started a humble confectionery serving a selection of traditional festive goodies, including the great pineapple tart! They took the utmost care in hand-crafting the pastries with one philosophy in mind: Quality. Whether it's Pineapple Tarts, Cookies, Mooncakes or other snacks, there is absolutely no compromise on using the best ingredients.
Featured in The Straits Times "Singapore's Best Pineapple Tarts", KELE’s handmade Traditional Pineapple Tarts has been winning the hearts of many for more than 30 years! Their secret family recipe gives it its signature milky flavour, soft buttery crust and perfect pineapple-to-tart ratio. A must-have festive treat and an uniquely Singapore piece.
Following the success of their Traditional Pineapple Tarts, KELE took the traditional pineapple tart and made it into a bite-sized ball of joy. The Golden Pineapple Ball is crafted to give a satisfying mouthfeel – the perfect mishmash of pineapple and pastry.
Whether it's the tart or the ball version, you'll be able to find something that you like!
Over The Planet offers cannot be combined with other Over The Planet vouchers, nor other promotions, offers, or coupons in-store
Additional service charge or tax may apply for other consumptions in the restaurants
The contents of the sets cannot be changed unless agreed by the restaurant. The additional fee incurred must be paid directly at the restaurant
General FAQ
Kele is not halal-certified but they do not use any pork-based ingredients in the production.
Allergens to take note: Most of the confectioneries contain dairy, egg & gluten. Some selections contain nuts and crustacean too. Should you have any allergies concerns pertaining to the above-mentioned, Kele do not recommend you consuming any of their confectioneries as they are produced within the same facility.
Most of the confectioneries are vegetarians-friendly except Chicken Floss Rolls & Shrimp Rolls. However, as most of the products contain butter and eggs, it is not recommended for customers with vegan-diet.
Products can last 3 months from the manufacturing date when stored indoors without direct sunlight. All expiry dates are reflected under the package.
Kele do not use any artificial preservatives or chemicals in all their products.
Additional information
Pineapple Tarts contain dairy, egg and gluten
Vegetarian-friendly
Non-halal, but Kele do not use pork or lard in their bakes
The voucher cannot be sold to third parties
The coupon cannot be exchanged for cash or other offers