Milan is a dynamic city bursting with creativity, where once-ordinary buildings have been transformed into stunning masterpieces by talented street artists. Looking for an Instagram-worthy adventure? Join us on an unforgettable urban photo safari and uncover Milan’s hidden gems. Wander through the trendiest neighborhoods and get to know the legends of Milan’s past and present. From quirky vintage shops to working-class streets where street art is a form of protest, we’ll show you it all. With an expert local guide leading the way, prepare to be blown away by the perfect blend of art, history, and culture on this exciting Milanese escapade.
In addition to their agency work, HUG Milano operates a cultural hub located in the NoLo district, housed in a repurposed chocolate factory. This space functions as a community-driven venue offering a bistro, coworking areas, event spaces, and even a hostel. It serves as a platform for social and cultural innovation, welcoming individuals to engage and collaborate.
Bici & Radici is the first shop in Milan that creatively blends bikes, plants, and sustainable living—all under one roof. Located in one of the city’s most beautiful squares, it’s more than just a store: it’s a lifestyle concept. Here, you can meet the inspiring founders who turned a bold, green idea into a reality, merging mobility and nature with passion and purpose. A true hidden gem where urban life meets eco-conscious design.
Via Pontano is Milan’s open-air canvas — a legendary wall where street artists, crews, and creatives from all over the world have come to paint, express, and connect. This ever-changing stretch of color and messages captures the spirit of the city’s modern identity. Here, graffiti isn’t just art — it’s storytelling. A walk along Via Pontano is a deep dive into Milan’s urban culture, a raw and powerful reflection of its evolving soul.
You will make your own way to the meeting points