This isn’t your average bike tour – it’s a two-wheeled dive into the heart of Utrecht’s plant-based scene. Guided by a passionate local, you’ll visit the most exciting vegan and sustainable hotspots, meet inspiring entrepreneurs and taste your way through a delicious, climate-friendly future. From soulful Surinamese bites to bold Middle Eastern flavors, from fine dining with foraged herbs to fast food with a mission – every stop has a story. We cycle through lively neighborhoods and hidden gems, connecting each tasting to a bigger picture of ethical entrepreneurship, local change-makers and the rise of plant-based culture in the Netherlands. Expect surprising flavors, engaging conversations and a fresh look at sustainable urban living. Whether you're vegan, veg-curious or simply hungry for a new perspective – this tour feeds your body, mind and values. Powered by pedals and plants!
NOTE: basic biking skills are essential – Utrecht is one of the busiest cycling cities in the world.
We kick off the tour with a surprising story about transformation. Once known as a concrete jungle, this mall has become a symbol of Utrecht’s urban renewal. What used to be a cold, grey transit zone is now one of the most visited indoor shopping centers in the Netherlands – and a place where new ideas take root. We use this location to reflect on how spaces, like diets, can evolve. Just like cities grow greener and more people-friendly, so too can our food system. From here, we cycle into the city with fresh eyes – and a hungry stomach.
This cozy, colorful spot is where flavors from around the globe come together in one little kitchen. Run by a passionate entrepeneur who once started in India, Little World Kitchen shows that plant-based food can be soulful, spicy and deeply satisfying. Every dish is homemade, bursting with herbs and spices, and tells a personal story. You’ll taste a sample inspired by traditional recipes – reimagined without animal products, but full of heart. This is comfort food, powered by culture and compassion.
With two locations in Utrecht, Za’atar brings the rich flavors of Middle Eastern cuisine to a modern, plant-forward audience. The owners are on a mission to show that hummus, falafel and tabbouleh aren’t just tasty – they’re a celebration of simplicity and sustainability. At both venues, you’ll experience the warmth of Levantine hospitality and hear how this family-run business is creating space for honest, flavorful and mostly plant-based food in the middle of the city. Expect vibrant flavors and inspiring stories.
You will make your own way to the meeting points