Beyond being beautifully crafted and attractive, Swedish design tends to be practical in nature. Design pieces usually serve as building blocks that can be mixed and matched with other design elements to constantly expand on collections, therefore implementing early on in the process another vital part in our design culture – sustainability! On this tour we explore all the above elements while giving you a hands on introduction into the brands and designers that have put Sweden on the international map. From the well know and common of IKEA, Volvo, H&M and Fjällräven to the aesthetic of Svenskt Tenn, Bruno Mathsson, Carl Malmsten, Kosta Boda and Orrefors we take you through an immersive experience of what Swedish design truly is. Minimalist and functional yet stylish and innovative, our designs are often seen worldwide as always trendy under the “less is more” mantra and this tour takes you through the best, finest and most Swedish-y design stores that Stockholm has to offer!
In Sweden, design is synonymous with ‘lifestyle’ and there are certain characteristics that set Swedish design apart. One is environmentally friendly production, which has a long tradition in Sweden. Transparency is another (for products as well as production) and we constantly pride ourselves in being open about how we go about producing world-class products. This tour gives you an insight into all of that!
You will make your own way to the meeting points