Admission to: Heineken Experience
2 glasses of Heineken beer
Access to the first built Heineken brewery (1 hour and 30 minutes)
Access inside the original brew room
Free audio guide available in Spanish, German, Chinese, Portuguese, French and Italian
Tour guide
Personalized Heineken® beer bottle (Optional add-on)
Participants must be aged 18+ to participate in this activity
Participants must present proof of ID to participate in this activity
By booking the activity, you have acknowledged the package details and terms. We strive for a positive experience, but individual experiences may vary as some activity aspects may change due to factors beyond control
It takes about 2 hours to finish the visit to the Heineken Experience
Saturdays can be very busy. You may want to choose another day if your schedule permits to avoid the crowds
The Heineken Experience does not allow guests who are under the Legal Purchase and/or Drinking Age (LPDA) inside, or under the age of 18, into the Experience.
The Heineken Experience staff has the right to ask for an ID to confirm the ages
Storage areas are available at the venue. Please contact staff on site for rates
Pets are not allowed inside the venue, with the exception of service animals with valid identification
Photography is allowed, but taking videos and photos for commercial purposes, as well as the live broadcasting of the show is strictly prohibited
This activity is not wheelchair-accessible
While at the birth place of Heineken®, make sure to drop by the original Heineken® brewery and get a taste of the Heineken Experience. One of Amsterdam's most popular locations, the old brewery is located at the heart of the city, and was producing Heineken® beer until 1988. In 2001, it reopened its doors to the world as a museum, which you can now visit without having to wait in line with your fast track entry tickets from Over The Planet. Go on a self-guided walk through the old factory and learn about the history of Heineken® and how this small, Dutch brewery became the world’s most premium brand of beer. Enjoy this fun and interactive experience, where you can watch old commercials, learn what exactly goes into each bottle of Heineken® by tasting, touching, and smelling the key elements individually, and even indulging in a Heineken® tasting session. Plus, at the end of the Heineken® Brewery Tour, enjoy two complimentary drinks in the Best ‘Dam Bar - the perfect way to end a tour about beer.
By metro: Metro 52 to Vijzelgracht stop
Take trams 1, 7, 19 or 24 to Vijzelgracht stop and walk for 2 minutes